Navigating Market Corrections with Confidence: The Tolerisk Approach
13 March 2025

How Tolerisk’s Dual Measurement of Willingness and Financial Ability to Take Risk Helps Financial Advisors Strengthen Client Confidence During Market Corrections
Market corrections — typically defined as a decline of 10% or more in a stock market index — are some of the most challenging periods for financial advisors. When markets are down, emotions run high, and clients often turn to their advisors for reassurance and guidance. In these moments, the difference between a client who stays calm and one who panics often comes down to how well their portfolio aligns with both their Ability and Willingness to take risk.
This is where Tolerisk® gives advisors a powerful edge. By providing a sophisticated and quantifiable analysis of both a client’s financial capacity and psychological comfort with risk, Tolerisk equips advisors with the insights they need to create truly customized portfolios — and the confidence to keep clients focused on their long-term goals, even during market turmoil.
The Problem with Traditional Risk Assessments
Many traditional risk tolerance tools focus primarily on a client’s Willingness to accept risk — essentially their emotional comfort level with volatility and loss. But willingness alone doesn’t provide a full picture.
For example:
A client might feel comfortable taking on significant risk, but if their financial situation can’t sustain large drawdowns, that comfort is misplaced.
Conversely, a client may have the financial ability to withstand substantial losses but might panic and sell at the wrong time because their psychological tolerance for risk is low.
This disconnect creates challenges for advisors, especially during market corrections. If a client’s portfolio reflects their willingness but not their ability — or vice versa — they are more likely to abandon the plan when markets decline.
How Tolerisk’s Dual Approach Sets Advisors Apart
Tolerisk solves this problem by analyzing both Ability and Willingness to take risk, allowing advisors to build portfolios that are aligned not only with a client’s emotional comfort level but also with their financial reality.
1. Ability to Take Risk
Tolerisk calculates a client’s financial capacity to take risk based on detailed inputs such as:
✅ Income and expenses
✅ Assets and liabilities
✅ Time horizon for financial goals
✅ Retirement or legacy goals
This objective, data-driven analysis helps advisors quantify how much financial risk a client can reasonably sustain without jeopardizing their long-term financial health.
2. Willingness to Accept Risk
Tolerisk also measures a client’s emotional comfort with risk — essentially how they feel about market volatility and the potential for loss. This psychological insight helps advisors anticipate whether a client might panic in a downturn or stick to the plan.
3. The Power of Alignment
By combining both measures, Tolerisk creates a tailored risk profile that reflects not only how much risk a client can take but also how much risk they are comfortable taking. This alignment helps prevent the emotional disconnect that often leads to bad decisions during market corrections.
Why This Matters During Market Corrections
When markets correct, clients naturally look to their advisor for reassurance. Here’s how Tolerisk helps advisors keep clients calm and focused during these difficult times:
✅ Clarity Reduces Emotional Reactions
Tolerisk provides advisors with clear, data-backed evidence to show clients why their portfolio is positioned the way it is. If a client understands that their financial capacity allows them to weather a downturn without jeopardizing their future, they’re less likely to react emotionally.
Example:
"Yes, the market is down 12%, but based on your financial ability to take risk, we’ve already accounted for this type of correction. Your long-term goals remain intact."
✅ Confidence in the Strategy
When a client’s portfolio reflects both their financial ability and emotional comfort, they are more likely to feel confident that their advisor’s strategy is sound — even when markets are volatile.
Example:
"You have the financial ability to handle this type of market movement — and we knew this would happen at some point. The plan is working as intended."
✅ Avoiding Mismatched Expectations
Clients often panic when their real-world experience doesn’t match their expectations. Tolerisk helps advisors prevent this misalignment by ensuring that a client’s risk exposure reflects both their financial reality and emotional tolerance.
Example:
"Your financial capacity suggests you could take more risk, but because you’ve expressed some discomfort with volatility, we’ve built a portfolio that balances both factors. That’s why you’re not experiencing the full effect of this downturn."
✅ Stress Testing for Market Scenarios
Tolerisk allows advisors to model different market outcomes and show clients how their portfolio is likely to perform under various scenarios. When clients see that their plan can withstand different market conditions, they are less likely to overreact when volatility strikes.
Example:
"We already tested for a scenario like this. Your plan is built to handle it, and you’re still on track for your long-term goals."
✅ Shifting the Focus to Long-Term Goals
Market corrections tend to trigger short-term thinking. Tolerisk helps advisors keep clients focused on long-term outcomes by reinforcing how their portfolio is aligned with their future goals.
Example:
"Remember, this is about your 20-year retirement plan — not what happens this month. Staying the course now ensures you reach those long-term targets."
The Competitive Edge for Financial Advisors
Advisors who use Tolerisk aren’t just helping clients understand their portfolios — they’re giving them the psychological tools to stay disciplined during market volatility. This creates deeper trust and stronger relationships.
When an advisor can say with confidence, “We’ve already accounted for this level of volatility,” and back it up with data, clients are far more likely to stay calm and committed to the plan.
By incorporating both financial ability and emotional willingness into portfolio design, Tolerisk gives advisors a strategic advantage — helping them manage client expectations, prevent emotional decision-making, and ultimately guide clients to long-term success, even when markets are down.
Conclusion
Market corrections are inevitable — but client panic doesn’t have to be. Tolerisk empowers financial advisors to build portfolios that are aligned with both the financial and emotional dimensions of risk, creating a foundation for long-term success. When clients understand not only how much risk they are comfortable taking but also how much risk they can afford to take, they are far more likely to weather market downturns with confidence.
In today’s volatile markets, confidence is a competitive edge — and with Tolerisk, advisors have the tools to provide it.